《2018年食品安全谣言治理报告》released by China Health Media Group Public Opinion Monitoring Center on June 25th shows that the number of food safety rumors in China has declined in 2018, and the scope and harm have been reduced. However, food safety rumors still have a long way to go, food safety The full chain, intelligent, and three-dimensional governance of rumors still needs to be improved.
Among them, the top ten food safety rumors published last year were Starbucks coffee carcinogenic, garlic crucible carcinogenic, sponge made of eight-treasure porridge, French fries for hair loss, strawberry is the dirtiest fruit, hot lemonade can treat cancer, raw sugar body Long mites, fungus fight drugs, potassium ferrocyanide in salt, toxic and vinegar egg liquid cure all diseases.
Disregarding the facts and disguising science
According to the survey, these rumors of food safety rumors generally have the following characteristics: disregarding the facts and exaggerating the words; Zhang Guan Li Dai, authorizing authority; falsely caring, using psychology; stealing concepts, violating common sense; disguising science, testifying testimony.
Take the so-called "Starbucks carcinogenic" as an example, this rumor is the embodiment of "disregarding the facts and exaggerating the words". At the end of March last year, a foreign media reported that a US court ruled that it would require a warning on the risk of cancer caused by Starbucks and other coffee products sold in California. Since then, the domestic network has been screened by the article《星巴克最大的丑闻曝光，我们喝进嘴里的咖啡，竟然都是这种东西……》, pointing to "coffee causing cancer."
Subsequently, the micro-signal "Popular China" wrote an essay, the substance that triggered the incident was acrylamide, but this substance was not found in coffee beans, but naturally appeared in the coffee baking process, which is contained in all coffee. In addition, the risk of carcinogenicity of acrylamide in humans has not been clearly demonstrated.
The rumor of "drinking vinegar to soften blood vessels" is a manifestation of "fake care." Such rumors use the public's desire for health and the psychology of "believing that they have no credibility," and "pseudo-science." Therefore, philosophical care should be based on humanistic care, not only to confirm the mistakes of rumors, but also to explain the correct methods of health care.
xxThe rumor of "micro-plastic carcinogenicity in bottled water" is to follow the "stolen concept, contrary to common sense" routine, such rumors involving pesticide residues, hormones, additives, the possible carcinogens from a certain environment and dose range, direct and carcinogenic Divide the number and use the public's fears and fears to spread.
This requires professionals and institutions to educate the audience on common sense in an easy-to-understand language and interesting experiments, so that they can distinguish between true and false when they encounter similar rumors.
Make rumors popular for science popularization
Then, how can the public distinguish the rumors of food safety, the rumors of relevant institutions, and the ways in which they can be more convinced by consumers?
The survey shows that food safety rumors often selectively ignore key parts, and intentionally or unintentionally blur them, coupled with inflammatory discourse, sensational headlines, infinitely magnifying part of the content, causing public panic and eventually falling into rumors. When rumoring, you should take the initiative to publish the correct information matrix of the rumors, so that the audience is convinced.
In the communication channel, WeChat is the most popular channel for food safety rumors and rumors, followed by Weibo, news websites, clients, and forums. The proportion of news websites has increased, indicating that the mass media has increased their efforts in rumors and popular science.
According to some surveys, 72% of respondents are eager to get more knowledge of science and rumors, and the readings of food-related rumors are generally higher.
Wang Wei, editor-in-chief of Tencent News, said that the rational rumor identification system needs to be built, and professional organizations should strengthen cooperation, improve the efficiency of rumors, and build a new ecology. Zhu Hongjun, director of the public communication and communication department of Ant Financial, also said that the popular science and education form is more easily accepted by the public, and food safety rumors need to "make science popular."